Overview #
The Contact Engagement Score trigger is used to add contacts to a workflow based on their engagement score and other criteria, helping you to automate actions based on their interactions and overall engagement level.
Trigger Name #
Contact Engagement Score
Trigger Description #
This trigger allows you to filter contacts into a workflow based on their Engagement Score and other contact attributes. The trigger helps automate tasks like follow-ups, segmenting highly engaged contacts, or adjusting marketing efforts based on specific criteria.
Trigger Details #
| Field Name | Description | Mandatory |
| Score | The engagement score of the contact. Filters are applied based on engagement criteria. | Yes |
| Business Niche | The business category associated with the contact, such as Education, Healthcare, etc. | No |
| Operator | Description |
| Equals to | Triggers if the score or field value equals the input value. |
| Greater than | Triggers if the score or field value is greater than the input value. |
| Greater than or Equal to | Triggers if the score or field value is greater than or equal to the input value. |
| Less than | Triggers if the score or field value is less than the input value. |
| Less than or Equal to | Triggers if the score or field value is less than or equal to the input value. |
| Is empty | Triggers if the field value is empty. |
| Is not empty | Triggers if the field value is not empty. |
| Contains Phrase | Triggers if the field contains the phrase entered. |
| Does not contain Phrase | Triggers if the field does not contain the entered phrase. |
How to Configure #
- Step 1: Select the trigger “Contact Engagement Score” from the workflow builder’s trigger options.
- Step 2: Give the trigger a name, such as “High Engagement Contacts.”
- Step 3:Set the filters to define the engagement score or other criteria.
- For example, select Score from the filter dropdown and choose Greater than. Enter a value like 195.
- You can add additional filters like Business Niche and choose Contains Phrase, then enter the niche (e.g., Education).
- Step 4: Save the trigger configuration and add further actions or steps to your workflow as needed.
Example #
In this scenario, the Contact Engagement Score trigger is set to capture contacts with a score Greater than 195 and in the Education niche. When the contact meets both criteria, they will be added to the workflow for a follow-up email campaign.
