Want to enhance your social media marketing and expand your reach on Instagram? Look no further than The Social Planner! We’re here to guide you through the latest trend on the platform: Instagram reels.
With reels, you can easily create brief yet captivating videos to connect with your audience and boost your brand’s visibility. Showcase your products or services in a fun and creative way, drawing in potential customers and driving traffic to your website.
Don’t let this opportunity slip away – start utilizing the power of Instagram Reels with The Social Planner today!
Prequsisties before continuing with this guide #
- Ensure you have already added an Instagram Professional account [Publishing Reels to a personal or creator account is NOT available]
- Uploading Images and videos in Media Library prior to creating the reel
- All the video format posts will get published to Reels and Feed.
Use cases: #
- Increased visibility: Instagram Reels allow users to reach a wider audience. When you create a Reel, it has the potential to be featured on the Explore page, where people who don’t follow you can discover your content. This exposure can help individuals, influencers, and businesses gain more visibility and attract new followers.
- Creative expression: Reels offer a platform for users to showcase their creativity and talent. With various editing tools, effects, filters, and audio options, people can experiment and create engaging visually appealing short videos.
- Discoverability: Instagram Reels’ algorithm shows users content based on their interests, preferences, and engagement patterns. This means that if you consistently create engaging Reels, your content is more likely to be recommended to users likely to enjoy it. This can help individuals and brands increase their reach and attract more followers.
- Business promotion: Reels also allow businesses to humanize their brand and connect with their audience more personally.
Bite-sized content consumption: Short-form content is popular in today’s fast-paced digital environment due to its quick and easily consumable nature. Users can scroll through Reels quickly, making it a convenient way to discover and engage with content.
How to make an Instagram Reel using the Social Planner #
Step 1: Go to the “Marketing” tab > “Social Planner” > “New Post.” #
Step 2: Under Publish, select your Instagram account. #
If you select another social account, Reels will not be visible. For publishing to Instagram, you must select one or multiple Instagram Professional accounts.
Step 3: Select Reels as your Instagram content type (See image below) #
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Step 4: Create your reel by uploading up to 10 images or videos #
Step 5: Select “Post Now” or “Schedule for Later” – You can also save your story as a draft. #
If your post was scheduled, you will see your reel under the “schedule posts” tab
Supported Content for Instagram Reels #
- Suggested video size upto 1GB and for thumbnail is 8MB. - Aspect Ratio - The dimension should be recommended of 9:16. - Duration: 15 mins maximum and 3 seconds minimum - Format: MOV or MP4
